Hospitality and Marketing Practice Test 2025 – Complete Prep Resource

Question: 1 / 400

Who are considered key stakeholders in the hospitality marketing ecosystem?

Only hotel owners and managers.

Guests, employees, suppliers, and the local community.

Key stakeholders in the hospitality marketing ecosystem encompass a wide range of individuals and groups that have a significant interest in the operations and success of the hospitality business. These include guests, who are the primary audience for any hospitality establishment as their satisfaction and loyalty directly impact profitability. Employees are another crucial stakeholder, as their performance and engagement can influence the guest experience and, consequently, the reputation of the hotel or restaurant. Suppliers provide essential goods and services that allow the business to operate efficiently, and their partnerships can greatly affect service quality and cost management. The local community is also a vital stakeholder, as the hospitality industry can contribute to local economies, create jobs, and influence community relations. Engaging with all these groups fosters a supportive environment where marketing efforts can thrive, highlighting the importance of considering a diverse array of stakeholders in hospitality marketing strategies.

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Only marketing professionals.

Guests and hotel chairs only.

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